3J — Campaign Kickoff

Introduction

Chapter 1 — Overview

A — Social Action's Role in U.S. Experiment in Democracy B — US College Social Action C — Benefits of Social Action for Students Campuses, and Society D — The Vision: Bringing Social Action into the Classroom E — Overcoming Challenges of Teaching Social Action

Chapter 2 — Developing a Social Action Class

A — Academic Course vs Co-Curricular & B — Prerequisites  C — Creating a Social Action Syllabus D — Teaching Style & E — Classroom Norms F — The Students G — Building Campus Allies and Community Partners H —The Role of Place & I —Each Semester vs Every Year (or Other Year) J — Maintaining Momentum

Chapter 3 — Launching Student Campaigns

A — On Your Mark: Preparing Students for the Road Ahead B — Go! Students Choose Their Issue C — Get Set: Setting the Tone D — Change Theory E — Building Power F — Social Action Campus Tour G — Research: Historical Overview, Power Mapping, & Target Analysis H — Group Dynamics I — Strategy & Tactics J — Campaign Kickoff

Chapter 4 — Campaign Planning, Implementation, and Evaluation

A — Timeline & Campaign Plan B — Campaign Implementation: "Series of Actions" Begins C — Campaign Execution & Case Studies D — Campaign Evaluation E — Day of the Final: Campaign Notebook & Group Presentation

Chapter 5 — Where to Go From Here

A — Next Semester B — Mainstreaming Social Action C — Social Action Internship Program D — Pipeline to Jobs & Graduate School E — Status of Current Campaigns F — Impact of Social Action on Former Social Action Students

CHANGE! A Guide to Teaching Social Action

• Chapter 3J: Campaign Kickoff (p. 109-177)

Sociology 164: Social Action Assignments

READINGS

Campaign Activities

1. Plan: Day of Event (pg. 106)

• What’s going to happen?
• Who is going to do what at event?
• Who is going to speak?
• Who will make signs / hold signs behind speaker?
• Who will recruit for the event?
• Have podium, media coordinator greets the reporters and introduces them to the groups members who are available for comment. Students should recruit at the event. Announce next event.

2. Recruit for Kickoff Event:

Increasingly, students are using with QR codes on their flyers for people to use to get to an online Commitment Card on a Google Form.

In addition, encourage students to write on dry erase boards in classrooms and chalk on sidewalks to announce their kickoff event (pg. 104)

3. Choose a Media Relations Coordinator

• This student will make sure that the media is alway being considered during the meetings, and implement the media plans implementation. In conjunction with the professor, they will develop media contacts. They will also take the lead in writing press releases.
• Students can put this on their resume.

4. Write a Press Release (pg. 105, 110)

• The title of the press release is key (pg. 105)
• Students send their press release to the Assignment Desks (pg. 106). Once sent, have students should follow the process spelled out in the textbook (i.e., email the press release 4 days before the event, and then follow up with phone call, etc.)
• Professor should develop a media list, but only share the list with the students after their share their press release, so the prof can suggest edits.

Attend Campaign Actions

I try to attend the campaign actions. The students are so appreciate it if you go! You can also play a role by helping them work through any last minute kinks.

Campaign Kick-Off Videos

Students Against Sweatshops

Student Homeless Alliance (SHA)

Students Against Sexual Assault

Students For Filipino Farmworkers

Low Income Versus Elite (LIVE)

Gulf Coast Civic Works Project (GCCWP)

Students for Racial Justice

Campaign Case Study

I posted on Mural Board the various campaign activities that the Students for Filipino Farmworkers would have to undertake to do a campaign kickoff, and then asked them to identify the team member who would do each.

Commitment Cards

Press Release

Fliers for the Event

Course Development Questions

• How will the skills and resources that you possess help your students with their campaign kickoff (e.g., creating a media list, contacts and persistence with the press, helping them to develop a captivating title for the press release, etc.)