Introduction
Chapter 1 — Overview
A — Social Action's Role in U.S. Experiment in Democracy B — US College Social Action C — Benefits of Social Action for Students, Campuses, and Society D — The Vision: Bringing Social Action into the Classroom E — Overcoming Challenges of Teaching Social Action
Chapter 2 — Developing a Social Action Class
A — Academic Course vs Co-Curricular / B — Prerequisites C — Creating a Social Action Syllabus D — Teaching Style / E — Classroom Norms F — The Students G — Building Campus Allies and Community Partners H —The Role of Place / I —Each Semester vs Every Year (or Other Year) J — Using Mural Board (option)
Chapter 3 — Launching Student Campaigns
A — On Your Mark: Preparing Students for the Road Ahead B — Go! Students Choose Their Issue C — Get Set: Setting the Tone D — Change Theory E — Building Power F — Walking Tour G — Research: Historical Overview, Power Mapping, & Target Analysis H — Group Dynamics I — Strategy & Tactics J — Campaign Kickoff
Chapter 4 — Campaign Planning, Implementation, and Evaluation
A — Timeline & Campaign Plan B — Campaign Implementation: "Series of Actions" Begins C — Campaign Execution & Case Studies D — Campaign Evaluation E — Day of the Final: Campaign Notebook & Group Presentation
Chapter 5 — Where to Go From Here
A — Next Semester B — Mainstreaming Social Action C — Social Action Internship Program D — Pipeline to Jobs & Graduate School E — Status of Current Campaigns F — Impact of Social Action on Former Social Action Students
Read CHANGE! A Guide to Teaching Social Action
- Chapter 3J: Campaign Kickoff (p. 109-177)
Sociology 164: Social Action assignments
TEXTBOOK: CHANGE! A Student Guide to Social Action, Ch. 7 — Campaign Kickoff
- Going Public with the Media (p. 99)
- Campaign Message (p. 99-102)
- Planning the Kick-Off Event (p. 102-104)
- Commitment Card
- Dry-Erase Boards
- Media Plan (p. 104-106)
- Day of the Event (p. 106-108)
- Case Studies (p. 108-112)
READINGS
IN-CLASS VIDEO
Campaign Kickoff, Students Against Sweatshops
Campaign Kickoff, Gulf Coast Civic Works Project
Campaign Kickoff, Student Homeless Alliance
WRITING ASSIGNMENT
Discussion
1. Recruit for Kickoff Event:
- Have students create a Commitment Card, which is a process to encourage folks to come to the event (pg. 103);
- In addition, encourage the students to write on dry erase boards in classroom and chalk (pg. 104)
14h Annual PUTS Commitment card.doc
Commitment Card, sparts for a world class city copy.docx
2. Students Write a Press Release (pg. 105, 110)
- The title of the press release is key (pg. 105)
- Press releases are sent to Assignment Desks (pg. 106)
- Once sent, have students follow the process spelled out in the textbook
- Start developing Media list NOW, but only share list when students send the press release so you can suggest edits
3. Choose a Media Relations Coordinator
- Students should put this on their resume.
4. Plan: Day of Event (pg. 106)
- What’s going to happen?
- Who is going to dowhat at event?
- Who is going to speak?
- Who will make signs / hold signs behind speaker?
- Who will recruit for the event?
5. Attend Campaign Actions
I try to attend the campaign actions. The students are so appreciate it if you go! You can also play a role by helping them work through any last minute kinks.
Campaign Case Study
I posted on Mural Board the various campaign activities that the Students for Filipino Farmworkers would have to undertake to do a campaign kickoff, and then asked them to identify the team member who would do each.
Commitment Cards
Press Release
Fliers for the Event
Reflect on Course Development Questions
- How will the skills and resources that you possess help your students with their campaign kickoff (e.g., creating a media list, contacts and persistence with the press, helping them to develop a captivating title for the press release, etc.)