Motivation to Teach Social Action:
As a marketing professor, I am deeply interested in how communication and consumer behavior can drive social change. Integrating this project into my class allows students to apply marketing principles to real-world issues, empowering them to become not only strategic thinkers but also socially responsible leaders.
Course Description:
This course explores the intersection of marketing principles and social action, focusing on how consumer behavior and strategic communication can drive meaningful change. Students will engage in hands-on projects that apply theoretical concepts to real-world issues, empowering them to become innovative thinkers and socially responsible leaders.
Taught By:
Danielle Foster
Professor
Business/Marketing
Ohio Northern University
Read profile here.