Taught By:
Riva Brown
Associate Professor
School of Communication
University of Central Arkansas
rrbrown@uca.edu
Read profile here.
Course Description:
Student Campaigns:
4312 MULTICULTURAL PUBLIC RELATIONS Required course for public relations majors and minors. Introduces students to a wide range of multicultural communication campaigns. Students learn how to use research, planning, implementation, and evaluation strategies to effectively reach diverse audiences. Additionally, students are encouraged to recognize multicultural public relations as an ongoing negotiation of culture, meaning, and identity among people of various backgrounds.